The Mac Support Store launches “AppleCare Direct”
A better choice for Mac users who buy boxed AppleCare™.
macsupportstore.com, May 18, 2005: The Mac Support Store launched AppleCare Direct, the first version of Apple Computer’s AppleCare™ in electronic format.
AppleCare™ is sold online as a boxed product. Unlike the boxed AppleCare™, AppleCare Direct is delivered from The Mac Support Store electronically with the same extended warranty features. AppleCare cannot cover any Mac whose warranty has already expired. Therefore, prior to any purchase customers are provided free serial validation at The Mac Support Store.
Those who qualify for AppleCare Direct pay less than boxed AppleCare™, don’t pay shipping costs, and obtain instant delivery upon order completion. The inspiration to create AppleCare Direct came after owner Jeff Graber heard of a Mac user whose original warranty expired the same day he received boxed AppleCare™ which requires the user first mail-in a postcard to continue coverage.
http://www.macsupportstore.com/showpages.asp?pid=1025
