Absolute Software and Symantec to Promote Ultimate Security Bundle for Apple Computer Market
Vancouver, BC - July 18 - Absolute Software Corporation, the leading provider of firmware-based, patented Computer Theft Recovery, Data Protection and Secure Asset Tracking solutions, and Symantec Corp. have launched a marketing promotion exclusively for Apple consumers who combine the purchase of Absolute’s Computrace® LoJack® for Laptops and Symantec’s Norton consumer security products.
Customers who qualify will receive a US$50 mail-in rebate in the form of a Visa debit-card co-branded with Computrace LoJack for Laptops and Symantec. The promotion is valid in all Apple retail stores in the U.S., as well as on Apple.com. The offer will be promoted through in-store signage in the retail locations and within a special ‘Back to School’ buying guide on Apple.com. The promotion is available now and will remain in effect through September 30, 2007.
“Working with Symantec is another example of our corporate strategy to work with leading security vendors to offer substantial value to customers,” explained John Livingston, president and CEO of Absolute Software. Livingston added, “By leveraging the recognition of the Norton brand, this program has the potential to significantly add to our Apple subscription base within a matter of months. Beyond the campaign, we also expect the program to better position Computrace LoJack for Laptops as the theft recovery component of choice for anyone using a Mac.”
“Absolute has a unique offering to help consumers deal with data theft and data breaches which are often a result of lost or stolen computers,” said Sally Jenkins, Sr. Director, Americas Consumer Marketing, Symantec. “When combined with our award-winning Norton consumer security solutions, the Apple consumer market has a complete security solution that is unmatched in capabilities and in value.”
Norton consumer security products included in the promotion are: Norton AntiVirus for Macintosh ($69.95), Norton Confidential for Macintosh ($49.95), and Norton Personal Firewall for Macintosh ($69.95). In terms of Computrace LoJack for Laptops, both 1-year ($49.95) and 3-year ($99.95) subscriptions are valid.
[B]About Absolute Software[/B]
Absolute Software Corporation (TSX: ABT) is the leader in Computer Theft Recovery, Data Protection and Secure Asset Tracking solutions. Absolute Software provides organizations and consumers with solutions in the areas of regulatory compliance, data protection and theft recovery. The Company’s Computrace® software is embedded in the BIOS of computers by global leaders, including Dell, Fujitsu, Gateway, HP, Lenovo, Panasonic and Toshiba, and the Company has reselling partnerships with these OEMs and others, including Apple. For more information about Absolute Software and Computrace, visit [URL]http://www.absolute.com[/URL].
[U]Disclaimer[/U]: I’m an employee of Absolute Software. This website is not associated with Absolute Software in any way, nor does it officially represent them.
