Until now, it was difficult for iPhone developers to give free promotional or review copies of their applications, requiring an Ad-hoc copy to be built especially for the device it was to run on. Thankfully Apple listened to developers and came up with a much easier way.
Apple now allows developers to issue up to 50 promotional codes for each version of any application in the store. The codes allow the recipient to download a full copy of the application. Currently they can only be redeemed in the US app store.




