Consumers went on a ‘tablet buying spree’ in quarter two with the iPad the clear winner — Apple World Today

“New products played an important part in this quarter’s tablet success as well. Apple’s newest iPad Pro models sold very well as consumers needed devices with keyboards to get work done at home,” says Eric Smith, director, Connected Computing, Strategy Analytics. “Microsoft’s fresh Surface Pro, Surface Book, and Surface Go devices gave it an advantage over competitors in the Windows Detachable segment, which have been more focused on updating their notebooks during the commercial refresh. Amazon released the next generation of Fire HD 8 tablets in the middle of the quarter to great success, taking advantage of a captive audience in online retail while brick-and-mortar retail traffic ground to a halt.”

Apple sold 14.3 million iPads in the second quarter of 2020 compared to 10.7 million in quarter two of 2019. The iPad now has 33% of the global tablet market.