Renaming Beats 1 is likely the first step in the demise of the Beats brand — Apple World Today
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As of Tuesday, Beats 1, the flagship global radio station, was renamed Apple Music 1. I wasn’t surprised, and suspect it’s the beginning of the end of the Beats brand.
On May 28, 2014, Apple announced its intention to acquire Beats Electronics for US$3 billion—with $400 million to be paid in Apple stock and the remainder in cash. The acquisition closed on August 1, 2014.
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