Apple may delay one privacy feature planned for iOS 14 — Apple World Today

The Information says that many developers and advertisers rely on this identifier, or IDFA, to track the effectiveness of their ad campaigns in mobile apps, particularly for ads that prompt the viewer to download a specific app or game. The article adds that if Apple does decide to delay, the anti-tracking features could be held until next year.

Eric Seufert, an ads industry analyst, said it “simply wasn’t possible for developers to adapt their advertising infrastructure” to Apple’s proposed IDFA change in time for the public release of ‌iOS 14‌, which Apple usually makes available in September. He told The Information that delaying enforcement of the new IDFA prompt “the right thing for Apple to do, even if those privacy restrictions are well intentioned and ultimately best for consumers.”

In July, a group of European digital advertising associations criticized Apple’s plans to require apps to seek additional permission from users before tracking them across other apps and websites, reported Reuters. Sixteen marketing associations — some of which are backed by Facebook and Alphabet’s Google — criticizedApple for not adhering to an ad-industry system for seeking user consent under European privacy rules, the article adds.