Apple sues GEEP Canada for allegedly reselling recycled items — Apple World Today

Said products allegedly include iPhones, iPads, and Apple Watches GEEP was supposed to destroy. In the lawsuit, Apple claims that the resales damaged the demand for new products and hurt its brand by keeping products intended to be destroyed on the market.

According to The Logic, GEEP has filed a counter suit claiming that the resales were conducted by three “rogue” employees without the knowledge of the company. Apple’s not buying that and claims that these employees were, in fact, senior management at the firm.

GEEP is privately held by the Giampaolo Group of Companies, North America’s principal fully integrated metal management company.