eighty-six percent of surveyed teens own an iPhone — Apple World Today

Generation Z, which contributes approximately US$830 billion to U.S. retail sales annually, represents an influential consumer group where wallet size and allocation provide a proxy for category interest, according to Erinn Murphy, Piper Sandler senior research analyst. And it’s good news for Apple’s iPhone.

Eighty-six percent off teens own an iPhone and 89% expect an iPhone to be their next phone. These are both new all-time survey highs in Piper Sandler’s study.

This year’s survey was impacted by the COVID-19 pandemic. The survey was conducted from August 19 to September 22 (Seventy-six percent of teens have returned to school in either a hybrid format or fully virtual.) Piper Sandler received the highest amount of responses from the South at 42% of the mix and 10% of the responses from the Northeast—similar to Spring 2020.