Apple to outperform global smartphone market in 2020 — Apple World Today

Apple is set to announce its new line-up of iPhones today. This will mark a significant moment in the rollout of 5G and will be an opportunity for Apple to have a large upgrade cycle, according to Counterpoint Research.   

“Apple has done a great job outperforming the global smartphone market,” says Research Director Tom Kang. “During the COVID-19 low point in Q2 2020, Apple was helped by the timely launch of the iPhone SE, which created a new, low price point for iPhones at $399. It helped Apple get through the worst months of COVID-19 and its lockdown periods. In addition, the iPhone 11 has proved to have great longevity, still selling over one million devices per week on the brink of a refresh. The SE and iPhone 11 helped maintain momentum through Q3 as the general market remained negative.”