Apple places 11th on ‘Most Motivating’ brands list by American consumers — Apple World Today

Harte Hanks — a “global, behavior-driven customer experience company” — has  unveiled its inaugural Most Motivating Brands Index, a list of brands ranked according to their ability to influence consumer behavior. 

The top 15 ranking brands, in descending order by index scores, are (1) Google, (2), Amazon, (3), Samsung, (4), Disney, (5), Dove, (6) Target, (7) Nike, (8) Paypal, (9) Home Depot, (10) Apple, (11) Sony, (12) Teladoc, (13) LG, (14) Visa and (15) Headspace.

“2020 is clearly a tumultuous year that has brought a number of societal issues to the forefront in our country. As people seek to make sense of these issues, they are reevaluating their lives and enacting a number of changes, including in how they make purchase decisions,” says Gretchen Ramsey, chief strategy officer, Harte Hanks. “The brands topping our list are the most successful in maintaining influence in people’s lives during this time, and they are doing it in ways that will likely have a long-term impact after this culture-reshaping year.”