Apple eyeing ‘Express’ store format to help deal with iPhone 12 demand — Apple World Today
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Apple is expanding a new physical store format — the “Express” — as it prepares for high iPhone 12 demand, Deirdre O’Brien, senior vice president of retail and people at Apple, tells Reuters.
The Express stores — which come as COVID-19 rates are rising around the U.S. and Europe. — has a wall built in front of the main store with sales counters protected by plexiglass and a few shelves of accessories such as phone cases and AirPods. Customers make an appointment to pick up orders placed online or interact with Apple’s technicians for customer service.
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