Could an Apple-developed search engine (iSearch?) be in development? — Apple World Today

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Fulton said that, rather than competing directly with Google’s broad search capabilities, he thinks Apple will personalize its search offering. 

“The search engine will use machine learning and restrict the information only to relevant sources that the user trusts,” he adds. “It will be location and circle of influence based. Apple will implement its personalized search ability across the iOS ecosystem by integrating the improved Siri into apps and having loadable native commands to run those apps by voice.”

Also, in May 2015, Apple confirmed the existence of its Applebot web crawler (which isn’t to be confused with either Ultron or Spider-man). A Web crawler is an Internet bot that browses the Web in a methodical, automated manner, typically for the purpose of Web indexing. Apple says that Applebot is used by Siri, its voice activated digital assistant, Spotlight suggestions, and its Safari search engine.

And in 2016,  Apple posted a listing to its Jobs at Apple page describing an engineering project manager position for “Apple Search.” Here’s Apple’s job summary (as it appeared at the time): “Apple seeks a technical, driven and creative program manager to manage backend operations projects for a search platform supporting hundreds of millions of users. Play a part in revolutionizing how people use their computers and mobile devices. Manage operational projects that support groundbreaking technology and the most scalable big-data systems in existence.”

Apple likes to control the “whole widget,” as Steve Jobs once said. Who knows? That may involve its own search engine in the future.



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