Apple TV sees 175% increase in programmatic OTV/CTV ads over past two quarters — Apple World Today

OTT stands for over-the-top, initially named in reference to devices that go “over” a cable box to give the user access to TV content. In OTT channels, content is delivered via an internet connection rather than through a traditional cable/broadcast provider. CTV stands for connected TV and is just another term for a television that has an ethernet connection or can connect to the internet wirelessly.