Apple TV+ now seventh among top 10 U.S. subscription OTT video services — Apple World Today

Parks Associates has released its updated list of the top 10 US subscription over-the-top (OTT) video services, based on estimated number of subscribers through September 2020 from the firm’s OTT Video Market Tracker. And Apple’s subscription service is gaining ground.

Parks Associates notes that recent entrants such as HBO Max, Apple TV+, and Disney+ have rearranged the top ten list. Sling TV dropped out of the list, and with MLB.tv falling off, ESPN+ is the only sports-based service in the list. Despite all these changes, the top three remain fixed with Netflix, Amazon Prime Video, and Hulu. NBCUniversal’s Peacock is starting to make inroads in terms of paid subscriptions, but currently the base for that service is mainly comprised of users of the free ad-supported tier.

Apple TV+ now ranks seventh among the top 10 U.S. subscription OTT video services. It trails Netflix, Amazon Prime Video, Hulu, Disney+, ESPN+, and HBO Max, but is ahead of CBS All Access, Showtime and Starz.