Developers can now offer subscription codes for iOS 14, iPadOS 14 apps — Apple World Today

In a note on its Apple Developer site, Apple says: “You can now create subscription offer codes to acquire, retain, and win back subscribers. Offer codes are unique, alphanumeric codes that provide auto-renewable subscriptions at a discounted price or for free for a specific duration. Provide your one-time use codes digitally or offline at physical events, alongside products, and more.”