Five ways you can replicate Apple’s business strategy — Apple World Today

This high revenue system means that Apple can continue to invest money in themselves, through such projects as an improved warehouse management system or logistics centers.

Dropping prices in the hope of encouraging customers to buy your products only leads to what is called “a race to the bottom”. 

Instead, focus on what Apple does, which is making sure they know and communicate their UVP (unique value proposition). For Apple, this is their appealing design, user-friendliness, and reputation as a premium product.  

Working out what your businesses’ UVP is and making sure that your customers understand why your products are uniquely valuable will increase customer purchasing confidence. Your company may provide very high-quality online lectures because of its use of the best webinar tools. Or it might offer the best delivery times in its area. 

Whatever your UVP is, you must not undermine its value by under-pricing it. 

Keep your marketing simple

Apple understands that the simpler you can make your marketing messages and content, the greater their effectiveness in reaching the desired audience.