iPhones account for nine of top 10 smartphone activations for Christmas 2020 — Apple World Today
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The report says that smartphone activations this year are down 23% year-over-year, likely due to the financial hardships caused by COVID-19. However, for the most activated smartphones on Christmas Day, iPhone devices took nine of the top 10 spots, with LG’s budget K30 the only other manufacturer to make the list. Last year’s iPhone 11 takes the #1 spot for the second consecutive year, followed by the 2018 iPhone XR.
This year’s most premium device, the iPhone 12 Pro Max takes third place. On the flip side, Apple’s budget device, the iPhone SE, as well as LG’s K30 saw the largest Christmas day surge compared to the prior 7 day average, with 34% and 181% increases, respectively. Flurry Analytics is used in over one million mobile applications, providing insights from two billion mobile devices per month.
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