Apple App Store continues to capture the lion’s share of mobile spending — Apple World Today
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Mobile spending on Christmas comprised 4.5% of the month’s total spending so far, which reached approximately $9 billion globally from December 1 to December 27, according to Sensor Tower. The majority of the holiday spending was on mobile games, which climbed 27% from $232.4 million on Christmas 2019 to $295.6 million this year.
Sensor Tower says, as in previous years, Apple’s App Store captured the bulk of the spending between the two platforms. It saw 68.4% of the spending, or $278.6 million, up 35.2% year-over-year. Google Play saw $129 million in revenue, up more than 33% year-over-year.
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