Six sustainability initiatives Apple is doing to save the environment — Apple World Today

Renewable energy

Making the move to renewable energy is the cornerstone of Apple’s green policies.  

Apple’s new headquarters opened in California in 2017 and is 100% powered by solar panels. The company also planted 9,000 new trees on the site.  

In 43 countries, all of its stores, offices, and data centers are entirely powered by renewable energy. This is contributing to a positive effect on pollution both globally and at a local level.  

Apple extends this to its supply chain. More than 70 suppliers have committed to using 100% renewable energy. This will be equal to taking over three million cars off the roads. 

Apple has always been at the forefront of industry innovations, such as being able to send fax from computer. Now they are applying innovation in green policies into their business model. 

With many consumers increasingly caring about eco-centric issues, this can play a big part in the psychology of closing sales. 

Innovations in materials

Most people see innovations in terms of features in their iPhones, Macs, and other solutions, such as a cloud phone system. 

But Apple is currently working closely with two of its aluminum suppliers to develop the first carbon-free aluminum smelting process. They have developed extremely low carbon aluminum that is being used for parts and components in the 16-inch MacBook Pro.

Another problem is fluorinated gases, which contributes to global warming. Through working  with partners, Apple reduced use of these gases by more than 242,000 metric tons in 2019.

Green credentials can extend to software too. If the company producing software tools – for example, time management tools – have solid environmental policies, then this can help with overall sales.