Consumer spending on the Apple App Store grows 30.3% year-over-year — Apple World Today

Globally, consumer spending on the App Store reached $72.3 billion, up 30.3% year-over-year from $55.5 billion in 2019. As in previous years, this exceeded the amount users spent on Google Play, which grew 30% year-over-year from $29.7 billion in 2019 to $38.6 billion. 

The App Store generated 87.3%more in consumer spending than the Play store, and both platforms experienced roughly the same year-over-year growth. Aside from games, entertainment category apps saw the most user spending on the App Store, growing 29.3% year-over-year to $5.3 billion, according to Sensor Tower.

First-time installs set a new record in 2020 as the App Store and Google Play collectively reached nearly 143 billion, up 23.7% from approximately 115.5 billion in 2019. This is around 14 percentage points higher than the year-over-year growth experienced by both stores in the previous year.

On the App Store, the Photo & Video category saw the most non-game app installs, climbing 8.7% from 2.3 billion in 2019 to 2.5 billion.