The next iOS 14 update will take aim at ad tracking in apps

iOS 14 brought some major visual changes to our home screens, but the biggest moves have been with the things we don’t see. Following the launch of mandatory privacy disclosures in the App Store in December, Apple is now setting its sights on ad tracking.

Coming in an upcoming iOS 14 update, which will presumably be iOS 14.5, Apple has confirmed that it will begin forcing developers to ask permission before they can use their unique Identifier for Advertisers (IDFA) for third-party ad tracking. In a nutshell, that means users will need to opt-in to ad tracking rather than specifically opting out in the Settings.

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