Apple Shopping DestinationTarget will double Apple’s footprint in select Target stores : Apple World Today

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Target Corp. has announced an enhanced Apple shopping experience for its guests. The new shopping experience debuts online and will begin rolling out in select locations this month, with additional locations scheduled to roll out by the end of this fall.

Christina Hennington, executive vice president and chief growth officer at Target, says the retail collaboration builds on Target and Apple’s more than 15-year relationship by “combining Apple’s latest products with the convenient shopping experience and fulfillment services Target’s guests love.” The new shopping destination offers an even easier way to shop for Apple products at Target by bringing these products and accessories together in one space that has been designed for guests to experience new products through demonstrations and knowledgeable Target Tech Consultants, who will receive specialized training from Apple, she adds.

The dedicated space features new lighting fixtures and displays for iPhone, iPad, Apple Watch, AirPods, HomePod, Apple TV and other Apple accessories. On Target.com or via the Target app, guests will now find a dedicated Apple experience that features an extended assortment of Apple accessories.

In addition to this new buying experience, guests can take advantage of all the benefits of shopping at Target when they visit the dedicated in-store and online Apple shopping destination, Hennington says. This includes enjoying 5% off their Apple purchases when using their Target RedCard, as well as Target’s pickup and delivery options, including Drive Up, Order Pickup and same-day delivery with Shipt.

The dedicated Apple shopping destinations will begin setting at the following 17 Target stores, with additional locations rolling out in 2021 and beyond: