Apple has most of the elements it needs to create its own search engine
Apple could make its own search engine and end its reliance on Google, a report points out, with Apple already possessing most of the components it needs to go it alone.
Using Google for search has been lucrative for Apple, with the search giant paying Apple billions to be the top search option in iOS. But while the arrangement being discussed in court is beneficial to Apple, there’s always a possibility of it deciding to go its own way.In Sunday’s “Power On” newsletter for Bloomberg, Mark Gurman reasons that Apple could create its own search engine and create an Apple Watch-sized revenue stream with the sale of advertising. One that is a “long shot” from actually happening due to how the incentives of the Apple-Google deal line up, despite repeated rumors on the topic.
