Apple’s meteoric rise is over, says KeyBanc

KeyBanc Capital Markets believes Apple will struggle to grow sales, especially in the US, and has cut its rating for the firm.

iPhone 15 Pro Max

Ahead of the iPhone 15 launch, investment firms had low expectations, with JP Morgan dropping its Apple stock target to $230 from $235. Subsequently, JP Morgan has kept that target price, despite reporting that shipping times for the iPhone 15 Pro Max are at “historically” long times.

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