Swedish luxury firm adds 7,586 diamonds to Apple devices for some reason

Marketed as a “Billionaire’s Gadgets” collection, a new $250,000 luxury set includes the iPhone 15 Pro Max, Apple Watch Ultra 2, and more, all dotted with diamonds.

What a quarter of a million dollars can get you by way of diamond-studded Apple devices

Not to knock something that reportedly takes more than 500 hours of effort per set to produce, but this is for a pretty niche market. Yes, buyers have to be able to drop a quarter of a million dollars on it, but they also have to not find the design gaudy, and they surely can’t be the sort to want to upgrade their devices next year.

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