Chinese retailers offer big discounts on iPhone 15 lineup
Chinese e-commerce platforms including JD.com, Pinduoduo, and Alibaba’s Taobao are offering big discounts on Apple’s iPhone 15 family of world-beating smartphones, with some going for up to $205 (1,501 yuan) below retail price.
Sophie Yu and Brenda Goh for Reuters:
In China, Apple occasionally allows partner vendors to offer discounts to spur demand. But Chinese e-commerce platforms have also been locked in a “value for money” battle as consumers tighten their belts in a slowing economy, with discounting a key focus of an upcoming annual Singles Day shopping festival.
JD.com is selling the 512 GB iPhone 15 for 7,498 yuan, 1,501 yuan [$205.10] lower than Apple’s official price of 8,999 yuan. Asked about the discount, the company said it was in line with a strategy it launched this year of offering low prices…
The 512 GB iPhone 15 Pro Max, which has a 11,999 yuan price tag in Apple’s store, can be bought for 10,698 yuan [$177.83 discount] on Alibaba’s e-commerce platform Taobao.
MacDailyNews Take: More iPhones sold is more iPhones sold. Retail price discounts do not necessarily equal wholesale price discounts.
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