Today in Apple history: World gets a chance to test-drive a Mac

November 8, 1984: After initial Mac sales prove disappointing, Apple CEO John Sculley dreams up the “Test Drive a Macintosh” campaign to encourage people to give the revolutionary new computer a chance. The promotional strategy advises people in possession of a credit card to drop into their local retailer and “borrow” a Macintosh for 24 […]

(via Cult of Mac – Tech and culture through an Apple lens)