Elon Musk’s X CEO Yaccarino: Apple has only ‘temporarily paused’ ads due to ‘misleading and manipulated article’

X CEO Linda Yaccarino sent a note to employees Sunday evening, saying a Media Matters hit-piece on ads appearing near antisemitic content on the social media platform is “misleading” and that the company is in the midst of battling “deceptive attacks.”

The statement comes after Media Matters claimed the platform was placing ads for major companies such as Apple and others “next to content that touts Adolf Hitler and his Nazi Party.” In knee-jerk reaction, many advertisers, including Apple, Disney, Warner Bros. Discovery, and Lionsgate quickly paused ads on the social media platform. Yaccarino says this advertising pause is only “temporary.”

Caitlin Huston for The Hollywood Reporter:
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“While some advertisers may have temporarily paused investments because of a misleading and manipulated article, the data will tell the real story. Because for all of us who work at X, we’ve been extremely clear about our efforts to combat antisemitism and discrimination, as there’s no place for it anywhere in the world,” Yaccarino wrote in the memo to all X employees, under the headline “Our Work is Meaningful.”

Additionally, [X owner Elon] Musk drew criticism for writing a post on Wednesday that many are calling out as being antisemitic. Musk said “you have said the actual truth” in response to another user on X, who said, “I’m deeply disinterested in giving the tiniest shit now about western Jewish populations coming to the disturbing realization that those hordes of minorities that support flooding their country don’t exactly like them too much.”

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MacDailyNews Note: Yaccarino’s full memo:

Team,

Across every corner of this company, we’re working to create a platform for everyone. And there is no other platform that’s working as hard to protect free speech like X. Our work is critical, but it’s not always easy. What we’re doing matters, which means it naturally invites criticism from those who do not share our beliefs.

While some advertisers may have temporarily paused investments because of a misleading and manipulated article, the data will tell the real story. Because for all of us who work at X, we’ve been extremely clear about our efforts to combat antisemitism and discrimination, as there’s no place for it anywhere in the world.

I want to encourage you to read and listen to all the feedback. On one side, there’s a vocal minority trying to use deceptive attacks to undermine our work. But on the other side, there are vocal supporters and courageous partners who believe in X and the meaningful work you are all doing. Hold on to that and keep pushing forward. No critic will ever deter us from our mission to protect free speech.

Let’s keep putting our values to work and lean on one another. I am extremely proud to be on the front line with you all — and I’ll see you all at the office tomorrow morning.

Linda

Prior to the memo, Twitter owner Elon Musk addressed the situation:

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