Best Black Friday Apple Watch deals

Macworld

Black Friday comes but once a year–and there’s never been a better time to buy an Apple Watch. Prices have been dropping over the entire month and now the Series 9, Ultra 2, and SE 2 are lower than they’ve ever been, so if you want one it’s a fantastic time to buy. Here are the best prices we’re tracking right now.

Black Friday 2023: Top Apple Watch deals

Apple Watch Series 9 (41mm, GPS): $329 at Amazon ($70 off) 

Apple Watch SE (2nd gen, 40mm): $179 at Amazon ($70 off)

Apple Watch Ultra 2: $739 at Amazon or Best Buy ($60 off)

Apple Watch Series 8 (41mm, GPS): $299 at Amazon ($100 off)

Black Friday 2023: Apple’s shopping event

Every year Apple holds a shopping event from Black Friday (November 24) to Cyber Monday (November 27). However, since Apple rarely discounts its products, the event consists of gift card offers rather than actual savings.

In 2023 you can get gift cards for the following amounts with the following Apple Watches purchased from Apple’s U.S. site or Apple’s U.K. site.

Apple Watch Series 9$50£40Apple Watch SE$50£40

Black Friday: Best Apple Watch deals

Our expert deal hunters have hand-picked the best-value Apple Watch deals currently available as the Black Friday season approaches.

Apple Watch Series 9

U.S.

Amazon, Apple Watch Series 9 (41mm, GPS): $329 ($70 off, MSRP $399) 

Amazon, Apple Watch Series 9 (45mm, GPS): $359 ($70 off, MSRP $429)

U.K.

Amazon, Apple Watch Series 9: £379 (£20 off, RRP £399); John Lewis has the same deal

Apple Watch Ultra 2

U.S.

Amazon, Apple Watch Ultra 2: $739 ($60 off, MSRP $799)

U.K.

Amazon, Apple Watch Ultra 2: £769 (£30 off, RRP £799); John Lewis has the same deal

Apple Watch SE

U.S.

Amazon, Apple Watch SE (2nd gen, 40mm): $179 ($70 off, MSRP $249)

Amazon, Apple Watch SE (2nd gen, 44mm): $209 ($70 off, MSRP $279)

U.K.

John Lewis, Apple Watch SE (2nd gen): £199 (£20 off, RRP £219)

Apple Watch Series 8

The Apple Watch from last year is still in stock at a variety of retailers, so markdowns are likely to be pretty steep over Black Friday as the remaining inventory is cleared out.

U.S.

Amazon, Apple Watch Series 8 (41mm, GPS): $299 ($100 off, MSRP $399)

Amazon, Apple Watch Series 8 (45mm, GPS): $329 ($100 off, MSRP $429)

U.K.

Amazon, Apple Watch Series 8, 41mm (GPS): £339 (£60 less than Series 9)

Apple Watch Ultra 1

U.K.

Argos, Apple Watch Ultra 1: £599 (£30 off, RRP was £849)

For a more in-depth guide to the available deals–as well as any deals that have popped up since we last updated this article–see our automated tables below for the lowest prices currently available on each Apple Watch model. If you’re not sure which model is right for you, read our comprehensive Apple Watch buying guide.

Black Friday: Latest Apple Watch Ultra 2 deals

The Apple Watch Ultra 2 came out in September 2023. It has an MSRP of $799/£799.

Retailer
Price
$739
$739.00
$774
$799
$799
Product
Price

Black Friday: Latest Apple Watch Series 9 deals

The Series 9 is also new, having launched alongside the Ultra 2 in September. It has an MSRP of $399/£399.

Retailer
Price
$329
$349
$399
$399
$399.99
$429.00
Product
Price

Black Friday: Latest Apple Watch SE (2022) deals

Apple’s first budget SE smartwatch came out in 2020; this is the second-gen model, which launched in September 2022. It currently has an MSRP of $249/£219. We expect deals to surface over Black Friday.


Retailer
Price
$189
$229
$249.99
$279.95
$299.99
Product
Price
Apple Watch (Series 2) 2022 – Wifi Only – 40 mm – Aluminium Starlight – Sport band Beige

$219.00

Black Friday: Latest Apple Watch Ultra (first gen) deals

The original Apple Watch Ultra had an MSRP of $799/£849 at launch, but has since been discontinued. You may be able to find stock at third-party retailers, but look for a big discount.


Retailer
Price
$649.00
$799
Product
Price
Apple Watch (Ultra) September 2022 – Cellular – 49 – Titanium Titanium – Alpine loop Green

$699.00

Black Friday: Latest Apple Watch Series 8 deals

Last year’s Apple Watch Series 8 had an MSRP of $399/£419 when it came out, but it’s since been discontinued. Only buy if you can find a major discount of $100 or more.


Retailer
Price
$319.95
$319.95
$319.95
$319.99
$379.99
$399.99
Product
Price
Apple Watch (Series 8) September 2022 – Wifi Only – 41 – Aluminium Midnight – Sport band Midnight

$268.99
Apple Watch (Series 8) September 2022 – Wifi Only – 45 – Aluminium Midnight – Nike Sport loop Midnight

$319.99

Retailers worth checking out

U.S.

Apple

Amazon U.S.

Best Buy

Costco

Target

Walmart

U.K.

Apple

Amazon U.K.

Argos

Currys

John Lewis

KRCS

Very

Black Friday: All Apple deals

Stay on top of the best Black Friday deals as they arrive with our dedicated roundups:

Best Black Friday MacBook deals

Best Black Friday Mac deals

Best Black Friday AirPods deals

Best Black Friday iPad deals

Best Black Friday iPhone deals

Best Black Friday Apple TV deals

Best Black Friday Mac monitor deals

Best Black Friday SSD and external hard drive deals

Black Friday iPhone and MacBook charger deals

Apple Watch