Fifth Season selling $1 billion worth of Apple TV+ content including ‘Servant,’ ‘See,’ and more
The final season of “Servant” debuted globally Friday, January 13, 2023 on Apple TV+.
Fifth Season is selling more than $1B worth of Apple TV+ content including Jason Momoa-starrer See, M. Night Shyamalan’s Servant, and more at the London TV Screenings.
Prentiss Fraser, Fifth Season’s president of TV distribution, said the move realizes the outfit’s long-term strategy of landing big streamer shows that can then be sold in their second window to smaller buyers.
She said there is “little crossover” between Apple TV+ subscribers and regular linear broadcast viewers in crucial territories, which highlights the opportunities for second window.
“The opportunity for linear broadcasters here is incredible,” Fraser told Deadline. “It’s not often that they get the ability to access shows at these budget levels and at the same time the talent are really excited to reach a broader audience on a market by market basis. They are huge stars who are often asked by fans, ‘When can I see your shows?’.”
The clutch of premium drama series are helped along by the existence of readymade marketing assets, Fraser added, while she pointed to a future Fifth Season pipeline that includes the likes of Severance and Slow Horses. “There aren’t many sure things out there and it kind of feels like this is one of them,” she added.
MacDailyNews Take: It’s a second life for series (Servant, See, Truth Be Told, Roar, The Essex Serpent) that just didn’t make it big for whatever reason. When the likes of Severance and Slow Horses finish their hit runs, they’ll be in very high demand.
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