Apple to expand applied research labs in Shanghai and Shenzhen amid slowing iPhone sales in China

Apple plans to expand its applied research labs in Shanghai and Shenzhen as iPhone sales weaken in China.

Xinmei Shen for South China Mornign Post:
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Cupertino, California-based Apple plans to expand its research centre in Shanghai to support all of its product lines and open a new lab in southern tech hub Shenzhen later this year, the company said in a statement on Tuesday.

The Shenzhen lab is expected to boost Apple’s testing and research capabilities for its major products including the iPhone, iPad and Vision Pro mixed-reality headset, according to the company. The new facility will also serve to strengthen the firm’s collaboration with local suppliers, while providing support to all its employees in the region. The mainland forms part of Apple’s Greater China region, which also covers Hong Kong, Taiwan and Macau.

Apple’s vice-president and managing director of Greater China, Isabel Ge Mahe, said in the statement that the company is “proud” to cultivate deeper ties in China and expand its facilities in the country…

That comes after Apple’s iPhone sales on the mainland fell 24 per cent year on year over the first six weeks of 2024, as total smartphone sales in the market declined by 7 per cent in the same period because of increased competition and muted consumer spending, according to a report by Counterpoint Research.

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