AI video throwdown: OpenAI’s Sora vs. Runway and Pika

Enlarge (credit: FT)

OpenAI has been showcasing Sora, its artificial intelligence video-generation model, to media industry executives in recent weeks to drum up enthusiasm and ease concerns about the potential for the technology to disrupt specific sectors.

The Financial Times wanted to put Sora to the test, alongside the systems of rival AI video generation companies Runway and Pika.

We asked executives in advertising, animation, and real estate to write prompts to generate videos they might use in their work. We then asked them their views on how such technology may transform their jobs in the future.