iPhone 15 Pro and Pro Max continue to outsell base models
Historically, Apple’s iPhone Pro models get passed by the lower-end models in the spring, but not this year.
Andrew Orr for AppleInsider:
The second full quarter since the release of Apple’s iPhone 15 series reveals a significant shift in consumer buying habits, particularly affecting the base iPhone 15 model.
Consumer Intelligence Research Partners (CIRP) research highlights that the iPhone 15 base model accounts for only 14% of total iPhone sales this quarter. That figure is a significant decrease from the 19% held by the iPhone 14 base model during the same quarter in 2023.
Despite the base model’s decline, the iPhone 15 series continues to be a success, accounting for a significant 68% of total iPhone sales. The higher-end Pro and Pro Max models, in particular, have shown a stable performance, maintaining a steady share of 22% to 23% of total sales.
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MacDailyNews Take: It’s no surprise that Pro model iPhones sell better, as Apple continues to improve the differentiation between Pro and “regular” iPhone models.
Apple should have been doing this prior, but it’s good to see some additional differentiation between entry-level and “Pro” iPhone which will, of course, tilt more buyers to iPhone Pro models, increasing Apple’s iPhone ASP… moving the mix toward higher-end iPhones. – MacDailyNews, July 6, 2022
When you’re considering spending $899 – $1199 for an iPhone Plus, you might as well go Pro. – MacDailyNews, October 25, 2022
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