Peak Tim Cook: Apple ridiculously apologizes over iPad Pro ‘Crush’ ad
Still from Apple’s ‘Crush’ iPad Pro ad
Ridiculously, Apple is apologizing for its wildly talked about ad promoting its latest iPad Pro after blowback on social media platforms.
Apple is apologizing for its advertisement promoting its latest iPad Pro after widespread blowback online.
In a statement obtained by advertising industry publication Ad Age, Tor Myhren, Apple’s vice president of marketing, said the ad’s message failed to connect.
“Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that empower creatives all over the world,” Myhren said. “Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we’re sorry.”
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MacDailyNews Take: Peak Tim Cook. Apple is silly and weak to apologize over this ad.
Advertising is a supposed to get NOTICED. Apple’s vice president of marketing, Tor Myhren, sounds like someone who does not understand his job here; or who is swallowing his pride to keep his job at the behest of a confused, reactive, myopic boss who thinks nattering nabobs on Facebook et al. matter in the slightest.
iPad Pro DOES empower creatives all over the world. Period. No apologies.
The proper, blatantly obvious response to this oh-so major controversy was to run the “Crush!” ad in high rotation, make new ads crushing more stuff into iPad Pro, and get even more people talking about Apple and the iPad Pro. Duh.
Apple’s ‘Crush’ iPad Pro ad sparks backlash from sensitive types
Guess what? We don’t care. Mission accomplished, Apple marketing! Great job and crush 10x more in your next iPad ad!https://t.co/OTfw1fGFbD#Crush #iPadProM4 #Advertising #Apple #Tech #TechNews #Technology
— MacDailyNews (@MacDailyNews) May 8, 2024
Instead, yet again, we’re subjected to the weak disappointment that is Tim Cook’s Apple. ‘Tis true, a fish rots from the head down.
Think Alike.
Don’t rock the boat. Make ads that go unnoticed. Issue idiotic apologies if you hear even a murmur.
Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, vilify them. And, if you do it just enough to make its timid caretaker CEO the least bit uncomfortable, they’ll quickly cower and apologize. – Tim Cook’s Apple
“The good news is that the average age of outgoing CEOs across the S&P 1500 is 61.6 and Tim Cook will turn 64 on November 1st. ” – MacDailyNews, May 7, 2024
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