Storage Upgrades Help Apple Maintain Strong Revenue Despite Flat iPhone Sales

Storage Upgrades Help Apple Maintain Strong Revenue Despite Flat iPhone Sales

Apple’s recent quarterly results clearly showed the continued importance of high iPhone margins, even with iPhone sales plateauing and even going down in places like China. A key driver, according to CIRP, is Apple’s success in convincing users to upgrade storage capacity during iPhone purchases. Storage upgrades significantly increase iPhone prices, which can range from 10% to 50%, depending […]

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