Apple set to expand Vision Pro sales outside of U.S. next month
The Apple Vision Pro spatial computer
Apple is reportedly preparing to start selling its Apple Vision Pro spatial computer in markets outside the U.S., including Germany, France, Australia, Japan, South Korea, Singapore, and China.
Mark Gurman for Bloomberg News:
The company plans to bring the Vision Pro to international markets for the first time after its Worldwide Developers Conference early next month, the people said.
Apple has maintained its usual secrecy and hasn’t told employees in the training sessions where exactly the Vision Pro will be available. But the company is training workers from Germany, France, Australia, Japan, South Korea, Singapore and China, indicating that those areas will be some of the first international markets for the device.
Though the headset saw a surge of interest out of the gate in the US, demand has died down and some retail stores are selling only a couple of units per week at most, Bloomberg News has reported. The number of appointments for demos has also declined significantly, with some stores saying that some customers book demos and never actually show up.
Overseas customers have been able to get the Vision Pro through unofficial resellers, and there was an initial burst of demand through those channels. But consumers in places like Hong Kong are now seeing the gadget resold below the retail price.
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MacDailyNews Take: Initiate the next phase!
Apple Vision Pro is a devkit for developers, not for average users, and should have been released as a devkit for developers. – MacDailyNews, March 26, 2024
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