40% of iPad users use their tablet for ‘3 years or more’
CIRP’s latest data shows that a whopping 40% of iPad users keep their tablet for “3 years or more.” That’s up from 36% in 2023 and 28% from 2022.
The group that’s kept their iPad for 2-3 years increased to 25%, up 2% from 2023 and 2022.
And those keeping an iPad for 1-2 years or less than 1 year dropped to 25% and 10%, respectively.
CIRP highlights that with tablets, users usually keep using them until they break, the battery dies, or they run out of storage.
One thing to keep in mind, this study was finished before the 2024 iPads launched. So we’ll have to keep an eye out for the next CIRP data to see if the new iPads were able to tempt customers to upgrade earlier than this March 2023-2024 data shows.
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MacDailyNews Take: When it comes to iPads, if it ain’t broke, don’t replace it.
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