Samsung Takes Potshots at Apple’s “Crushed” Creativity with “UnCrush” Ad

Samsung Takes Potshots at Apple’s “Crushed” Creativity with “UnCrush” Ad

Apple’s recent ad campaign promoting the new iPad Pro, featuring a hydraulic press destroying creative instruments, backfired spectacularly. The ad, titled “Crush,” sparked outrage from artists and consumers alike. Now, Samsung is seizing the moment with a playful(?) jab at its competitor. Samsung’s new ad, “UnCrush,” takes a direct shot at Apple’s approach, at the same spot […]

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