Apple slashes iPhone 15 prices in China to combat Huawei
Apple has slashed prices on iPhone 15 models in mainland China, in a move to increase sales in the world’s biggest smartphone market amid increased competition from Huawei.
The discounts run from May 20 to May 28 and are steeper than the price cuts that Apple introduced in February.
For example, on its official store on Alibaba Group’s Tmall site, Apple is offering discounts of up to 2,300 yuan ($318) on select models. A top-of-the-line 256GB iPhone 15 Pro Max can now be bought for 7,949 yuan ($1,199), compared to its 9,999 yuan price tag when the device was released in September.
Meanwhile, an entry-level 128GB iPhone 15 model is currently being offered at the discounted price of 4,599 yuan ($636), down from its previous price of 5,999 yuan.
Apple has become dependent on discounts to shift mid-cycle iPhone 15 stock, with strong competition from Huawei…
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