Apple Customers Hang on to iPads Longer Than iPhones

Apple Customers Hang on to iPads Longer Than iPhones

New data shows that Apple customers hold onto their iPads for much longer than their iPhones before upgrading. A report by CIRP (Consumer Intelligence Research Partners) reveals this information. This data comes after Apple recently unveiled a new lineup of iPads. The question remains: what drives iPad upgrades? A main factor seems to be whether users feel their current device is still […]

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