Google Search’s “udm=14” trick lets you kill AI search for good

Enlarge / The now normal “AI” results versus the old school “Web” results. (credit: Ron Amadeo / Google)

If you’re tired of Google’s AI Overview extracting all value from the web while also telling people to eat glue or run with scissors, you can turn it off—sort of. Google has been telling people its AI box at the top of search results is the future, and you can’t turn it off, but that ignores how Google search works: A lot of options are powered by URL parameters. That means you can turn off AI search with this one simple trick! (Sorry.)

Our method for killing AI search is defaulting to the new “web” search filter, which Google recently launched as a way to search the web without Google’s alpha-quality AI junk. It’s actually pretty nice, showing only the traditional 10 blue links, giving you a clean (well, other than the ads), uncluttered results page that looks like it’s from 2011. Sadly, Google’s UI doesn’t have a way to make “web” search the default, and switching to it means digging through the “more” options drop-down after you do a search, so it’s a few clicks deep.

Check out the URL after you do a search, and you’ll see a mile-long URL full of esoteric tracking information and mode information. We’ll put each search result URL parameter on a new line so the URL is somewhat readable: