Apple’s artificial intelligence servers will use ‘confidential computing’ techniques to process user data while maintaining privacy
At WWDC, Apple will unveil its AI strategy as part of iOS 18 and its other operating system announcements. As previously reported by Bloomberg and others, the company plans to exploit a combination of on-device and server processing.
However, processing of user data on Apple’s server infrastructures raises privacy concerns, especially when Apple has been touting on-device approach for so many years. Today, The Information explains Apple has what it thinks is a solution to provide rich AI processing abilities in its cloud while maintaining strict privacy standards.