No new Apple TV hardware is imminent at this time – Mark Gurman

Apple’s current A15 Bionic-powered Apple TV 4K

Apple fans waiting for a new Apple TV might have to hold on a bit longer. Bloomberg News’ Mark Gurman throws cold water on previous rumors of a first-half-2024 release, suggesting it’s not coming “imminently.”

While specifics are still under wraps, analysts predict a faster processor and potentially a more affordable price tag (sub-$100 according to Ming-Chi Kuo) for the next iteration. However, the Sellers Research Group believes Apple won’t slash the price, but rather focus on adding more value to justify the current cost. They might offer older models at a discount though.

As for design, no major changes are expected, but Gurman hints at Apple’s future exploration of a built-in camera for the Apple TV.

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