Another streaming service is raising its prices, effective immediately

Stop me if you’ve heard this before: a streaming service is getting more expensive. This time, Max (the streamer formerly known as HBO Max) is increasing the prices of its ad-free plans. The standard ad-free tier will increase from $15.99 to $16.99 per month, while the 4K ad-free plan will increase from $19.99 to $20.99 per month.

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