“Definitely cancel”: Max subs advise churn after 2nd price hike in 17 months

Enlarge / Some subscribers say they’ll just cancel after watching Season 2 of House of the Dragon. (credit: Warner Bros. Discovery)

Max’s monthly ad-free streaming subscription costs $1 more than it did yesterday. Warner Bros. Discovery (WBD) today raised the prices for ad-free Max subscription plans, effective immediately for new subscribers.

In addition to the cheaper ad-free plan now costing $17 per month, the Ultimate ad-free monthly plan, which supports four instead of two concurrent streams and 4K instead of 1080p resolution, is up a dollar to $21 per month.

Annual subscriptions to the streaming service are also getting more expensive. The annual ad-free plan is $20 more, at $170/year, and the Ultimate ad-free annual plan went up by $10 to $210 per year.