Apple TV+ series ‘The Morning Show’ to tackle AI, DeepFakes, and misinformation in season 4

Season three of global hit series “The Morning Show,” starring and executive produced by Reese Witherspoon and Jennifer Aniston, premiered globally on Wednesday, September 13th on Apple TV+.

The showrunner of the Apple TV+ series ‘The Morning Show’ tells Deadline that season 4 will address such subjects as AI, DeepFakes, and misinformation.

Destiny Jackson for Deadline:
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The Morning Show writer, showrunner and executive producer Charlotte Stoudt joined Deadline’s Contenders TV event Sunday to discuss the intricacies of running a faux newsroom, ripping stories straight from the headlines and the upcoming Season 4.

In the aftermath of Season 3, the newsroom finds itself up against the threat of potentially misleading technologies such as AI. Stoudt mentions that Season 4 will incorporate some of these newer threats that can aid in news misinformation.

“We blew everything up last year with the biggest bomb we could possibly build,” she said. “So, we have to ask ourselves how is the band going to get back together, and what will that look like? We get into the world of DeepFakes and AI and the misinformation in the fog of war that we’re seeing now in the Middle East and stuff. We’re looking at who can trust. And can you trust what you’re seeing? Can you trust yourself? Can you trust your news outlet?”

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MacDailyNews Take: Can you trust your news outlet? No, not if you only have one.

As always, our boilerplate regarding “news” consumption: The best way to consume “news” is to cast a wide net.

[Consumers] of “news” need to consider the sources and interpret what they are being told accordingly. The more disparate sources you can find, the better. And we don’t mean different newspaper, network, website brands that are all owned by the same conglomerate. Determining the actual ownership of your “news” sources is an investment that requires a bit of time, but it is very enlightening. — MacDailyNews Take, June 17, 2015
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