Report: New “Apple Intelligence” AI features will be opt-in by default

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Apple’s Worldwide Developers Conference kicks off on Monday, and per usual, the company is expected to detail most of the big new features in this year’s updates to iOS, iPadOS, macOS, and all of Apple’s other operating systems.

The general consensus is that Apple plans to use this year’s updates to integrate generative AI into its products for the first time. Bloomberg’s Mark Gurman has a few implementation details that show how Apple’s approach will differ somewhat from Microsoft’s or Google’s.

Gurman says that the “Apple Intelligence” features will include an OpenAI-powered chatbot, but it will otherwise focus on “features with broad appeal” rather than “whiz-bang technology like image and video generation.” These include summaries for webpages, meetings, and missed notifications; a revamped version of Siri that can control apps in a more granular way; Voice Memos transcription; image enhancement features in the Photos app; suggested replies to text messages; automated sorting of emails; and the ability to “create custom emoji characters on the fly that represent phrases or words as they’re being typed.”