Today in Apple history: Brilliant ad campaign turns Mac ‘switcher’ into unlikely star
![](https://macmegasite.com/wp-content/uploads/2024/06/1280x720-nuU-7bjvZQ-1024x576.jpeg)
On June 9, 2002, Apple launched its “Switch” ad campaign, with real people like 15-year-old Ellen Feiss talking about going from PCs to Macs.
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On June 9, 2002, Apple launched its “Switch” ad campaign, with real people like 15-year-old Ellen Feiss talking about going from PCs to Macs.
(via Cult of Mac – Apple news, rumors, reviews and how-tos)