Today in Apple history: Brilliant ad campaign turns Mac ‘switcher’ into unlikely star
On June 9, 2002, Apple launched its “Switch” ad campaign, with real people like 15-year-old Ellen Feiss talking about going from PCs to Macs.
On June 9, 2002, Apple launched its “Switch” ad campaign, with real people like 15-year-old Ellen Feiss talking about going from PCs to Macs.