Apple, the world’s most valuable brand, becomes the first $1 trillion global brand
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Apple as become the first brand to cross $1 trillion in brand value, a 15% jump from last year, according to the global BrandZ ranking by Kantar on Wednesday. Apple retained its crown as the world’s most valuable brand for the third straight year in 2024, followed by Alphabet subsidiary Google at $753 billion and Microsoft at $713 billion.
Earlier this week, Apple unveiled new AI features, which are expected to rekindle demand for iPhones and reverse a sales decline for its biggest-selling product due to choppy consumer spending and resurgent tech rivals.
“Apple has been consistently able to deliver products, services and messaging, which has closely resonated with the consumers, creating a strong fan-following for the brand,” Counterpoint analyst Varun Mishra said.
With a market capitalization of $3.18 trillion, Apple is ahead of AI chip powerhouse Nvidia at $2.97 trillion.
Surfing a wave of AI enthusiasm and a boom in chip demand, Nvidia has for the first time entered Kantar’s list of top 10 most valuable brands in the world.
“Nvidia, led by the Godfather of AI Jensen (Huang) and the creator of this AI Revolution, is now a household brand as its GPU chips are the new gold and oil in the tech world,” said Dan Ives, analyst at Wedbush Securities.
Its brand value jumped to over $200 billion from a year earlier, making Nvidia the sixth most valuable brand, Kantar said.
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MacDailyNews Take: The Top 10 Most Valuable Brands (Kantar BrandZ 2024):
Apple: $1.0159 billion
Google: $753,474 million
Microsoft: $712,883 million
Amazon: $576,622 million
Mcdonald’s: $221,902 million
Nvidia: $201,840 million
Visa: $188,929 million
Facebook: $166,751 million
Oracle: $145,498 million
Tencent: $135,215 million
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