Apple Intelligence is AI for the rest of us
Apple Intelligence is the personal artificial intelligence system for iPhone, iPad, and Mac that combines the power of generative AI models with personal context to deliver intelligence that’s incredibly useful and relevant.
Apple Intelligence is deeply integrated into iOS 18, iPadOS 18, and macOS Sequoia. It harnesses the power of Apple silicon to understand and create language and images, take action across apps, and draw from personal context to simplify and accelerate everyday tasks.
With Private Cloud Compute, Apple sets a new standard for AI privacy, with the ability to flex and scale computational capacity between on-device processing and larger, server-based models that run on dedicated Apple Silicon servers.
[A]t this week’s Worldwide Developers Conference, Apple revealed what it was up to.
Uncharacteristically, for such an event, the news was less about products than Apple’s declaration that when it comes to gen AI, we’re on it.
While the company would now embrace generative AI, it would do it in a very Apple way. The company refused to even label its technology as artificial intelligence. Instead, it coined the phrase Apple Intelligence, a made-up technical name whose purpose seems to distance Apple from the scary aspects of this powerful tech wave. Apple isn’t interested in pursuing the singularity or making the movie Her come to life. It’s using this new tool to enhance productivity and creativity, and just as with past intimidating technologies, Apple-izing AI will make it go down easy…
Apple proclaimed, “AI for the rest of us.” (The one time the letters “AI” were used in the keynote.) It was a conscious invocation of the original Macintosh slogan. Presumably, Apple will spread AI to the masses in the same way it promulgated the graphical user interface with the Mac.
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MacDailyNews Take: As we wrote just yesterday, “Only Apple, thanks to the control it has over its entire ecosystem (from custom Apple Silicon to its operating systems and services), can deliver privacy-focused AI with Apple Intelligence.”
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